Calculator
Monthly prices hide how much these platforms differ, because most of them charge more as your academy grows. Put your numbers in and see the twelve-month total. Every figure comes from the vendor's own pricing page, and where a vendor doesn't publish one, this says so rather than guessing.
Dues only change one row: BJJLINK's entry plan takes 1% of everything your academy collects, so their bill moves with your revenue. Defaults are 90 members at $150, roughly the US martial arts average.
At 90 members, Primodojo costs $710 less a year than the cheapest platform here that publishes a price for a gym your size.
| Platform | 12 months | How that's worked out |
|---|---|---|
| Primodojo | $490 / year | Growth, $49/mo or $490 paid yearly. Unlimited members, so this is the price at any roster size. Source: primodojo.com/#pricing. |
| Gymdesk | $1,200 / year | Small, $100/mo, 51 to 100 members. Source: gymdesk.com/pricing, July 2026. |
| BJJLINK | $1,788 / year | CORAL, $149/mo flat. Their BLACK plan's 1% fee would cost $184 a month at this volume, so CORAL is the cheaper of their two. Source: bjjlink.com/pricing, July 2026. |
| Kicksite | $1,788 / year | $149/mo, 51 to 100 students. Source: kicksite.com/pricing, July 2026. |
| Zen Planner | at least $1,188 / year | Studio starts at $99/mo and scales with active members, but the per-tier rates are not published anywhere on their site. This is the floor. Their website, marketing and branded-app add-ons are priced separately on top. Source: zenplanner.com/pricing, July 2026. |
| Mindbody | Not published | All three tiers are a "Let's talk" button. The only figure anywhere on the page is "starting at €99/month per location", and pricing is per location rather than per academy. Source: mindbodyonline.com/business/pricing, July 2026. |
Software subscriptions only. Card processing sits on top for every platform here at roughly 2.8 to 2.9% + 30¢ a charge, and as far as we can tell none of these vendors marks the processor up, so it cancels out of a comparison.
Two vendors can't be quoted exactly. Zen Planner publishes a $99 starting price but not the tiers above it, and their website, marketing and branded-app products are priced separately on top, so their row is a floor. Mindbody publishes no prices at all; every tier is a sales call, and it's billed per location rather than per academy. Rather than invent numbers for either, this says what's actually knowable.
Prices were read off each vendor's pricing page in July 2026 and can change without us noticing. If you spot one that's out of date, tell us and we'll fix it. An out-of-date number that flatters us is worth less to you than an accurate one.