Comparison

Primodojo vs Mindbody

Mindbody is built for class-based fitness businesses: yoga, pilates, spas, studios. Martial arts is not what it was designed for, and that shows up in two places. There is no concept of a belt anywhere in the product, and as of July 2026 it will not tell you what it costs until you talk to someone.

What you can learn before a sales call

Everything in the Mindbody column comes from their own pricing page in July 2026. There are three tiers, and every one of them is a Let's talk button.

QuestionMindbodyPrimodojo
What does it cost?Not published. The only figure on the page is "starting at €99 Euro/month per location"$29 or $49 a month, printed on the pricing page
Priced per what?Per location. Adding a second gym adds another subscriptionPer academy, flat, unlimited staff accounts
Can I try it without a call?No. Every plan routes to a sales conversation30 days, no card, no call
Are all features included?No. Email and SMS marketing and lead management are Ultimate only; the branded app is an add-onEverything, on both plans
Am I in a contract?"It depends on your plan and billing terms, including any promotions you signed up for"Month to month. Cancel in the dashboard
What else gets charged?Transaction fees on payments, texts, certain integrations, and when a client discovers you in their appCard processing at cost, 2.9% + 30¢. No markup, no cut of your dues

That last row is the one that catches martial arts schools out. Their consumer app is a source of walk-up traffic and also a fee that fires when someone finds you through it. Whether that trade works depends on whether your academy grows on discovery traffic or, as most do, on referrals and trial classes.

What a fitness-first platform doesn't do

Mindbody's own tier comparison lists no rank, belt, or curriculum feature anywhere. This is the gap, and it is structural rather than an oversight: the product is built for class-based fitness businesses.

FeaturePrimodojoMindbody
Belts and rankRanks, stripes, time in grade, and a promotion-readiness view of who is dueNothing sport-specific. Progress is a booking history
CurriculumTechnique library mapped to the belts that require itNot offered
Family sign-upOne flow enrolls a parent and all their kidsNot named on their site
Waivers and parental consentDigital waivers, guardian signatures, and under-13 consent tracked per studentNot named on their pricing page
Coach payrollPer-class pay rates and retroactive session credits, exportableNot named on their pricing page
Consumer marketplaceNone. You bring your own studentsA listing in their consumer app, with a fee when a client finds you through it

Who should pick which

If you run a multi-location studio where classes are the product and discovery traffic drives enrollment, Mindbody is built for that and worth the sales call. If you run a martial arts academy, you would be paying per location for a platform with no concept of a belt, and tracking promotions in a spreadsheet next to it. Ours costs $29 to start, shows you the price up front, and the trial doesn't ask for a card.